Sound Palette Logo This is a logo for a system of speakers and amplifiers that are designed to work together to provide optimal sound coverage for businesses such as retail stores and bars. A coworker and I set up a matrix of dozens of words in the audio and creative worlds to finally come up with "Sound Palette," a phrase that summed up the idea of "painting" a space with audio. The insignia of the logo, created in Illustrator, represents an artist's palette as well as implying the image of an ear. The "S" of "sound" and the "P" of "palette" are also echoed in the icon.