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AeA
Celebrity Video
This video was designed to impress a crowd of investors
during an event where each company was given just 6 minutes to make
its total presentation. Quick MTV-style edits of photo stills, text,
and short snips of live video, cut to an edgy soundtrack, showcase the
company's high-tech manufacturing equipment, high-profile installations,
and celebrity users, along with Mackie's hardware and software products--all
in just over 90 seconds.
I selected the music and then edited it in ProTools to
fit the format of the video. I then selected the photos, preparing them
for video with Photoshop. Searching through Mackie's existing footage
on Beta SP tape, I digitized scenes that conveyed a lot of information
within a few seconds. Finally, I edited the video using Avid Media Composer.
The end product was a DV tape projected from a portable DV player.
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