New Speakers Video (cont'd) We interviewed employees in the Engineering, Tech Support, Sales departments and boiled down the most informative bits, cross-cutting between voices and faces as they described the new technology and uses of the products. The talking heads were layered over an animated graphic background and live video product shots. The opening featured twenty minutes of static product shots, one model at a time, over music allowing some A/V interest as attendees slowly filled the room. Next came sections about the Italian speaker company that had been acquired by Mackie and the new technology they developed together. Then sections about each new model speaker were each followed by graphics displaying bullet-points of the uses for the product that showed during a live demonstration.